FloorFlash vs
Empire Today.

Empire Today does not publish per-square-foot installed rates, so a direct comparison is only possible after their in-home quote. FloorFlash publishes per-sqft installed pricing online: $6.99/sqft Standard or $9.99/sqft Full Service for laminate (Core tier), $9.49 / $11.49 for LVP (Elite), $13.49 / $16.49 for engineered hardwood (Dream). The 1,350 sqft Core Full Service reference job at FloorFlash is $13,487 locked at signing. Empire Today quotes on equivalent scope, per third-party complaint records, typically come in around $22,950 after in-home additions.

Empire Today's sales model uses the in-home appointment to demonstrate samples and to build the quote in front of the customer. Industry term for the pricing pattern that follows is "the live-bake": a low headline price wins the appointment, then scope expands at the kitchen table to land at a higher final number. FloorFlash publishes per-sqft prices online specifically to remove this step. Site visit at FloorFlash confirms dimensions and delivers samples; the price does not move during the visit.

Empire Today's retail-credit financing runs through Wells Fargo. Standard promotional periods are 12-24 months with deferred interest. If a payment is missed or the promotional balance is not paid in full by the end of the promotional window, the deferred interest applies at standard APR (up to 28.99% as of public Wells Fargo retail-card disclosure). FloorFlash finances through Acorn Finance, which is a soft-pull match across 30+ lenders, $0 fees, with the actual APR determined by the lender match.

Empire Today markets "next-day install." Third-party reviews on BBB, Trustpilot, and PissedConsumer document actual install windows ranging from 2 to 6 weeks between in-home quote and install completion, varying by material stock and crew availability. FloorFlash completes most full-home installs in 1-3 days from install start. The install date is locked at signing and the schedule does not float.

Empire Today's "Up to 75%" advertising claim refers to a discount off pre-promotional list pricing that is not separately published. Because the base rate is not disclosed, the percentage discount is not independently verifiable. The promotion historically requires a minimum purchase (cited at 500 sqft in some third-party reviews) and applies only to selected materials chosen during the in-home consultation. FloorFlash uses a single published per-sqft price with no discount theater. The published number is the contract number.

A second written quote is standard practice for any flooring install over $5,000. FloorFlash offers a price-match policy on comparable scope from any licensed DFW-area contractor (full policy at floorflash.com/price-match). To compare an Empire Today quote, the recommended steps are: (1) collect the full Empire Today quote document, including all line items and warranty terms, (2) request a written FloorFlash quote at the same square footage and material tier, (3) compare apples-to-apples. The match decision happens before either contract is signed.